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Halfaker and Associates, LLC, in Partnership with Medallia, Awarded $244M VA Veteran Signals (VSignals) Project

ARLINGTON, VA and SAN MATEO, CA, July 09 2019 – Halfaker and Associates, LLC (, a technology solutions provider within the Federal Government’s health, intelligence, defense and security sectors in collaboration with Medallia, Inc. (, the leader in global Experience Management, and Deloitte (, a leader in customer experience (CX) strategy, was awarded the Veteran Signals (VSignals) Contract under the Department of Veterans Affairs (VA) Transformation Twenty-One Total Technology Next Generation (T4NG) contract vehicle.

Valued at $244 million, the contract is a five-year expansion of the award-winning Veteran Oriented Interactive Customer Evaluation (VOICE) program, where Halfaker and Medallia support VA in transforming the Department’s relationship with Veterans by implementing a centralized enterprise-level survey platform to holistically measure actionable Veteran insights and improve Veteran experience.

Since the program’s launch, Halfaker’s Medallia-driven Experience Management (EM) solution has provided flexibility and value in enabling VA to capture, aggregate, analyze, and display Veteran feedback through multiple channels. The program will continue to evolve under VSignals to integrate new lines of business into the EM platform to further build out VA’s surveys and dashboard capabilities across the enterprise. Using leading-edge Scaled Agile best practices, Halfaker will provide added development capacity that will support VA’s Veteran Experience Office (VEO) in leading the organization to more effectively leverage customer experience data to improve services to Veterans.

“As VA continues to transform its relationship with Veterans in the ever-increasing complexity of the digital age, we are proud to build on the success of VOICE and support OI&T and VEO in leading the CX revolution across the VA enterprise,” said Halfaker President and CEO Dawn Halfaker. “We’re looking forward to scaling our Agile delivery across additional business lines,” VSignals Program Manager Matt Haught added. “This will allow us to realize more efficiencies in the delivery cycle while continuously deploying more capability to more consumers.”

“Working with the VA and Halfaker to better serve our Veterans is truly a privilege,” said Brian Michael, Founder and General Manager of Medallia Public Sector. “Our brave Veterans deserve the highest-quality care and we will continue to work with the VA to ensure that’s what they receive after they served our country.”

About Halfaker
At Halfaker, we create, modernize, integrate, and secure mission critical systems for government organizations to improve the health, security, and well-being of all Americans. We are proud to be a service-disabled Veteran-owned, woman-owned, small business. To learn more about Halfaker, please visit

About Medallia
Medallia, the leader in Experience Management cloud technology, achieved records across most key operating and financial metrics in the past year. The company was named a leader in the most recent Forrester Wave and ranked #15 in the most recent Forbes Cloud 100 list. Medallia’s vision is simple: to create a world where companies are loved by customers and employees alike. Hundreds of the world’s largest companies and organizations trust Medallia’s cloud platform to help them capture customer feedback everywhere the customer is, understand it in real-time, and deliver insights and action everywhere – from the C-suite to the frontline – to improve their performance. Medallia has offices worldwide, including in Silicon Valley, New York, Washington DC, London, Buenos Aires, Paris, Sydney, and Tel Aviv. Learn more at

About Deloitte
Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including nearly 90 percent of the Fortune 500 and more than 5,000 private and middle market companies. Deloitte’s teams work across the industry sectors that drive and shape today’s marketplace to make an impact that matters – delivering measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to see challenges as opportunities to transform and thrive, and help lead the way toward a stronger economy and a healthy society. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them.

Halfaker and Associates, LLC
Kristin Hilleary